USA, Southwest
California – San Diego, Los Angeles, San Jose, Modesto
Indiana – Gary
Business Example:
Business development, management of distributors for industrial plastic products.
Challenge:
- Understanding territory’s current and potential sales
- Understanding the end-user accounts
- Facilitating future sales in those accounts
- Training distributor on product attributes and benefits
- Positioning product as the first product to be marketed by the distributor
Resolution:
- Trained and travelled with the distributor to potential accounts.
- Garnered the respect of distributor and his staff, as to the products capabilities and the manufacturer’s reliability.
- Always try to help your client, always be curious about their process, and offer goodwill solutions to them for free.
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Beautiful California sunset.
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