USA, Southeast

Georgia - Atlanta, Dublin, Augusta 
Tennessee - Chattanooga, Memphis
Alabama - Muscle Shoals, Jackson, Perdue Hill, Coosa Pines
Mississippi – Natchez
Virginia – Alexandria
Florida – Tampa, Orlando
Kentucky – Owensboro

Nature of Business:

Crisis Management: assisting a corporate account, Boise Cascade, in Jackson, Alabama, where the operations had adamently decided not to buy from a Japanese company. Thus, Mitsubishi International was not chosen as the start-up supplier.

Challenges:

• Overcoming local business, social cultures and biases.
• Logistics of our chemical supply.
• Sourcing Mitsubishi globally for sudden crisis staffing.
• Optimizing competitor's chemistry to produce saleable pulp in the start up operation until Mitsubishi's specialty chemical arrived (Liptol).
• Maintaining positive ties with operations and research personal in a tense environment as Mitsubishi International had been chosen as the lead supplier in the up-coming start-up of Kenora, ON, Boise Cascade's sister pulp mill.

Resolution:

• Absorbed the cost of customer service to ensure position in other Boise Cascade accounts.
• Negotiated position with operations and research due to our superior technical capabilities.
• Sourced the appropriate Mitsubishi chemisty in North America and arranged delivery.
• Tapped other divisions of Mitsubishi International in North America (eg. textiles & commodity chemical management) to amass the assistance required to run a start-up. The regular start-up support team of technicians could not arrive from Japan quick enough. Trained new staff onsite.
• Troubleshooting of the competitor’s chemistry understanding that it was not possible in that process to produce the competitor’s promised result.

Southern antibellum home.

To return to the Base Map of World Regions, click here.